Once a King of Good Times ... now a Pauper to Pernod Ricard !!

We all know who the King of Good Times is ... No .. not Sid Mallya, seeing the current scenario he seems to be the King of Bad times ... well it is his dad Mr. Vijay Mallya. But once self proclaimed liquor baron and head of United Breweries has to play second  fiddle to Mr. Param Uberoi !!

 Param who ?? Well get used to this name as he is starting to make his name and he has dethroned the King. Param Uberoi is the head of Pernod Ricard which is a direct competitor in this 'Spirited' affair. Pernod Ricard is the umbrella under which the popular Seagrams brand comes in.

So what makes the two gentlemen different ?? For starters Uberoi focussed on his bread n butter or rather his alcohol n liquor giving Royal Stag a name on the international front. Absolut so kicked every other vodka brand in its nuts. Au contraire McDowells have seen a not so big growth but yeah they are up there. But yeah the bottomline is that Mallya is not the only big fish in the sea.

So when the heroes .. Royal Stag, Blenders Pride & Imperial Blue started flex their muscles for their action sequences .. UB had to beef up their baddies the likes of McDowells, Royal Challenge & Signature to compete. Plus then there was a crafty pricing strategy which made UB look like Piyush Chawla in front of Uberoi's Gayle.

So 'Have I made it large?' ... yeah indeed .. the high stakes marketing campaign bore fruits at the right time. So on one end the right ambassadors got in profits and on the other side Bollywood heroines just brought bad luck in good times.

Now what ahead ... UB still leads the sales but Pernod Ricard is hot on their heels and yeah there are many differences as well.

Mr Uberoi just owns cars and not a fleet of debt ridden airplanes. So what comes out of alcohol stays in alcohol business. Common Mr. Uberoi you are playing safe, make it large get one for you .. eh !!

Secondly, Uberoi & PR dont own a failing IPL cricket team which rides on just one man doing their business .. Bring along the Gaylestorm !!! And yeah the rest of the squad is so bored that dont get their chance in cricket so they prefer playing different games of molestation getting 'rave' reviews.

Last but not the least there is Mr. Siddharth Mallya who is making a habit of taking the limelight for all the wrong reasons. Dating a filmstar .. Check ... Endless partying ... Check ... Dressing like a transvestite .. Check .. Helping Dad in his business ... Well we'll keep that open !!!

So when Mr. Mallya came up to Mr. Uberoi with a JV offer rather than accepting, he turned to Barney Stinson for inspiration and thus the 'Challenge Accepted'.

Now is the time that Pernod Ricard is very well placed in terms of their business and Mallya is paying heavily  just to maneuver his toy cars & aeroplanes.