All movies have these legendary characters with some of the iconic dialogues and taglines. And yeah the good guy gets all the good ones. Exception being The Joker #MassiveRespect. Well one of them needs no introduction. The name is Bond, James Bond and the car is Mahindra, Mahindra & Mahindra. Well almost !!
Recent turn of events gave rise to the speculation that the fate of iconic British carmaker Aston Martin will be finalized at the hands of none other than Indian auto heavy weight Mahindra & Mahindra. They have come as the frontrunner and will see the deal as more of a strategic investment.
M&M is likely to pick up a minority stake of around 40% and an option to up their ante to 50% over the next two-four years. The transaction may also see fresh equity being issued to M&M based on final valuation. Though the Indian auto giant may have to shell out $190-320 million. Aston Martin is one name which gets all the car lovers drooling and this one time Ford owned brand was sold to Kuwaiti consortium Investment Dar for $767 million. Currently Aston Martin is valued little over $1 billion. If deal goes ahead, M&M will benefit surely as they currently dont have a luxury or sports car to flaunt in their portfolio. The Warwickshire plant of Aston Martin makes two door beauties like Vanquish and Vantage which now India based car manufacturer looks to be at an Ad'Vantage'. But thats not all it seems ...
Coming are the days when the iconic chases between Bond and his villains will involve Mahindra tractors and would span across sugarcane farms in Northen Punjab. On the flip side, for promotions of their new tractor line Daniel Craig just might come down to sign some autographs-photographs and pose with the lucky winner - Balwinder Singh !!!
Thats just one iconic brand getting the India stamp and with India rising equation, that day will soon arise when we see some of the following events. Dont take your palms to your face ladies & gentlemen, the day is coming soon.
Starbucks has already entered India with their strategic partner, the Tata group. However one day we will see the Medusa-esque lady will be waving 'Tata' from the green neon to customers taking out Kerala brew and Assam tea in blocks across USA.
Her Majesty the Queen herself would sport on saree style gowns specially designed by Parag and Praful sarees. Madonna's dresses would be straight from the markets of Hill road and Linking road in Bandra, Mumbai. Given a thought and by the judgement of her current style statement, its not totally wrong that this trend has already started. Weird world !!
The likes of Pan Parag and Pataka Chai sit prominently on the boundary billboards of South African test matches. Only some days left that Pan Parag will be proud sponsors of a country's cricket or rugby team. Imagine the look on their face when they realize that what we chew and spit out gets them revenue by sporting on their shirt.
SuperBowl's highest paying advert willo have the tagline 'Kya aapke toothpaste mein namak hain?' while the pyro and fireworks at Olympics will be exclusively from Standard fireworks, Sivakashi.
Last but not the least, Vivek Oberoi and Celina Jaitley will be the poster favs across Manchester and in the New York square. I went too far, didnt I ?? #OkBye
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